Welcome To Pathways Home Group
With eight years of experience in the real estate market, Pathways Home Group has built a reputation for delivering personalized, client-first service. Over the past two years alone, we’ve helped clients successfully sell over 50 homes, ensuring they maximize value while aligning with their unique timelines and goals.
At the heart of our success is Paula Swirtz, a highly accomplished real estate professional whose dedication and expertise have earned her industry-wide recognition. In 2024, Paula was named the #1 Sales Agent in the South Metro Area and received the prestigious 2024 Director’s Award. Her hard work has also been recognized in previous years, winning Realty Group’s Top Producer Award in both 2022 and 2023 and the Director’s Award in 2023 for outstanding performance.
At Pathways Home Group, we believe in guiding our clients with honesty, open communication, and a commitment to a stress-free real estate experience. Our motto, "Your Path, Your Timeline, No Pressure," reflects our promise to make your journey as smooth and rewarding as possible.
📍 Serving Minnesota with dedication and results—let’s get your listing on the path success!
Roadmap to "Sold"
As your real estate team, we will be working on your behalf by guiding you through the entire process and ensuring that every step is done correctly and with your best interest in mind.
Upon listing with me, we will discuss our strategies for selling your home and will immediately start working on getting your home ready for market. I will assess the location, style, conditions, and features of your home.
I will provide recommendations on home repairs and home staging for any budget.
Using a comparative market analysis, we will set an accurate and strategic price that the market will support.
I will advertise your property to attract the most potential buyers on and offline using tools such as multiple listing service, social media, mail-outs, open house, an exclusive Realtor network, photography, and staging.
Together we will review offers that come in and select the best one.
We will ensure that your home is ready for home inspections, complete any necessary repairs, and prepare for the final walkthrough.
I aim to provide you with outstanding service and care before, during, and after the sale!
The Preparation
Get ready to list
As your real estate agent, my first task is to get to know your home and neighborhood intimately. I will ask you relevant questions that will help to determine the best selling price. These questions will be about your motivation to sell, the features and condition of your home, any upgrades or renovations since purchase, your current home financing details, and any relevant neighborhood information.
Next, I will research at least three home comparables in your area. Using the information gathered from my research and on your home, I will conduct what we in the business refer to as a Comparative Market Analysis (CMA). You will receive a free copy of this report as an ancillary service.
Now armed with finite numbers supported by the CMA, we will decide on the listing price of your home.
The CMA process typically takes 2-3 business days to complete thoroughly. During this time, I'll also be evaluating current market trends and absorption rates in your specific neighborhood to ensure we price competitively.
What is a CMA?
A CMA or Comparative Market Analysis is a tool used by real estate professionals to estimate the value of a home by evaluating similar (recently sold or sale pending) homes in the same area (comps).
The components of the analysis include location, lot sizes, square footage, age and condition of the homes, number of bedrooms and bathrooms, special features, and date and terms of sales.
Based on these factors, the comps are then adjusted to determine how much it would cost if it were nearly identical to the subject property and sold under current market conditions.
We typically look at homes sold within the last 3-6 months, with preference given to the most recent sales and those most similar to your property.
Preparing To List
Maximize Your Home’s Potential
A clean, neutral, and streamlined look helps buyers imagine what life would be like in your home. The action points below will help them achieve that.
Exterior
- Wash or paint home’s exterior
- Paint the front door
- Keep the yard nicely trimmed
- Keep the lawn free of clutter
- Weed and freshly mulch garden beds
- Clean interior and exterior windows
- Apply fresh paint or stain to wooden fences
Interior
- Remove personal items, excessive decorations, and furniture
- Replace or clean carpets
- Get rid of clutter and organize carpets
- Apply a fresh coat of paint to walls, trim, and ceilings
- Replace outdated ceiling fixtures and clean lighting fixtures
- Minimize and clean pet areas in the home
- Ensure all light bulbs are in working order
Paint & Fixtures
- A new coat of exterior paint enhances curb appeal
- If you can’t paint the entire home, paint the trim
- Update exterior light fixtures for a fresh look
- Put a fresh coat of paint on the front door